Priya Sharma
Senior Product Designer · Payments and lending
Profile
Product designer with 7 years of designing payments and lending apps used by millions of people across India. I turn long, confusing flows into short, clear ones, test early with real users in smaller towns, and work side by side with engineers until it ships. My UPI onboarding redesign lifted completion from 61% to 84%.
Experience
Senior Product Designer
Jan 2022 – Present
PaySetuBengaluru
- Redesigned UPI onboarding for 12 million users; completion rose from 61% to 84% in eight weeks.
- Built the Setu design system (140 components in Figma and React) with two engineers; new screens ship 40% faster.
- Ran 60+ user interviews in Hindi, Kannada and Tamil to shape a voice-first bill payment flow.
Product Designer
Jun 2019 – Dec 2021
Kirana CloudBengaluru
- Designed the billing app used by 80,000 neighbourhood shops; average checkout time fell from 48 to 19 seconds.
- Started weekly usability tests with shop owners, now part of every release.
UI/UX Designer
Jul 2017 – May 2019
Pixelwala StudioPune
- Designed websites and apps for 25 clients in education, retail and healthcare.
Education
B.Des, Interaction Design
Jul 2013 – May 2017
MIT Institute of Design, Pune
Awards
- Speaker, Bengaluru design meetupTalk: designing for the next 500 million internet users.